NEEDING TO GROW?
ARE YOUR CUSTOMERS ENGAGED?
DO YOU STAND OUT IN THE CROWD?
“I am beyond pleased with the success of our video, and will certainly seek to develop more videos in the future with Social Video. We know that our company culture sets us apart. The video not only shared our belief in our culture with the rest of the world, but also helped reinforce our brand with its quality. The video reaches potential clients as well as potential employees, which is a great win. We are proud to show the video whenever we can.”
Development of SOCIAL VIDEO…
Social Video is a Marketing Agency with over 20 years of experience producing award-winning video content. Five years ago, videos were typically used for limited engagements. Now, videos are part of an overall strategy used every day across more channels than ever to reach new prospects and customers.
Our focus at Social Video is to help our clients develop a strategy, with video, to engage customers and prospects. By deeply understanding the goals and desires of our clients, Social Video is building a new engagement model to achieve those goals by defining them upfront.
Develop the right plan for video content to achieve your goals with Social Video
Let your customers tell how great you are through their own story. Not only does this provide third party evidence of your wonders but it also allows a prospective customer see who you providing great results for. They should be like them. These tend to be short with limited editing.
Tell your power through the power of story. Use the success your customer is having by working with you to justify why others should be working with you. Solving problems of your customers shows that you can solve other’s problems as well. These tend to be longer than testominials with more editing involved.
Keeping your customer and prospective customers informed is key to building a base that is lasting and engaged. Providing nuggets of wisdom or insights on how to accomplish a given task allows a relationship to be built that sees you as the authority. Not only that it helps with SEO or rankings. These tend to be short videos that are used in Social Media.
Personalized video creates a higher connection with your viewer. When you are able to bring your viewer into your video communicating with them they are more responsive. We have the ability to design this integration into videos for your targeted marketing needs.
As times have changed in 2020 we are seeing a larger demand for connecting with customer, partners and prospects in a virtual environment. Knowing how to setup and build a virtual event is key. Also knowing how to operate on multiple platforms it gives you the opportunity to have the right solution for your event. Framing the video content creation around the event is important in delivering the key message.
#1 – Define the goals and outcomes
What are you trying to accomplish with video content? What will be determined a success if we achieve it?
#2 – Develop Execution Plan
How are we going to achieve the goal? What production path are we going to take? What is needed to execute that plan?
#3 – Execute and Evaluate
Put the plan into action and execute against that plan. Evaluate along the way to make sure we are moving towards achieving the set forth goals. Refine if not working.